Privacy Policy

Who we are and our role

Semres provides growth and automation software for moving companies. It runs on top of a moving company’s existing CRM (such as SmartMoving or Chariot) to source leads, send customer and partner communications, request reviews and referrals, and report on the results.

For most of the personal data we handle, the moving company that uses Semres is the data controller and Semres is its processor, we process that data only to provide the service, on the company’s instructions. Semres acts as the controller for the limited account and usage data described below.

Data we process

Account data: names, work email addresses, and login credentials of the moving-company and Semres staff who use the portals.

Customer and lead data, on behalf of our customers: the contact and move details that flow in from the connected CRM and lead forms, names, phone numbers, email addresses, origin and destination addresses, move dates, and estimate details.

Partner data, on behalf of our customers: contact details for the realtors, property managers, and other referral partners a moving company works with.

Usage data: log, device, and diagnostic information generated when the portals and APIs are used, which we use to keep the service secure and reliable.

How we use data

We use personal data only to deliver the service the moving company has asked for: running automations, sending email and SMS on the company’s behalf, personalizing messages with the details of a specific move, capturing referrals and reviews, and producing reporting.

We do not sell personal data, and we do not use a customer’s data to advertise to its end customers.

AI processing

Some features use AI to draft and personalize content, for example, a suggested partner outreach email drafted from the details of a specific move or listing, or a personalized version of one of the company’s email templates. The relevant job details are sent to our AI provider (OpenAI) to generate that text.

Content sent through the AI provider’s API is not used to train its models. AI-generated drafts are validated before they are sent, and a human can review them where the workflow calls for it.

Subprocessors

We rely on a small set of vetted providers to run the service: Supabase (database, authentication, and secrets), Vercel (website and application hosting), Railway (the background worker that runs automations), Twilio SendGrid (email delivery) and Telnyx (SMS delivery), and OpenAI (AI text generation).

A moving company’s connected CRM (SmartMoving or Chariot) is operated by that CRM vendor under the company’s own agreement; Semres exchanges data with it to provide the integration.

Data isolation and security

Semres is multi-tenant by design. Every record is tagged to a single moving company and isolated at the database level with row-level security, so one customer’s data is never visible to another. Access credentials and API keys are held in an encrypted vault, and data is encrypted in transit and at rest.

Communications are sent from each customer’s own authenticated sending domain, keeping their sending reputation, and their customers’ data, separate from everyone else’s.

Communications and opt-out

Email we send on a customer’s behalf includes an unsubscribe link, and recipients can reply STOP to opt out of SMS. Honoring these requests is built into the platform.

These messages are sent on behalf of the moving company that holds the relationship with the recipient; questions about a specific message are best directed to that company.

Retention and deletion

We retain personal data for as long as a moving company uses Semres, and we delete or return it after the agreement ends, except where we are required to keep records by law.

When an end customer asks a moving company to access, correct, or delete their data, the company can fulfill that request in Semres, and we will assist as the company’s processor.

Your rights and contact

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal data. If a moving company holds your data in Semres, contact that company first, as the controller; we will support them in responding.

For anything else, including questions about this policy, email us at growth@semres.com.